Dirección Estratégica de la Empresa

.: Index

5.1. INTRODUCTION
5.2. THE LIMITS OF THE HOTEL INDUSTRY IN SPAIN
5.3. ATTRACTIVENESS DEGREE OF THE HOTEL INDUSTRY IN SPAIN
5.3.1. Current rivalry
5.3.2. Potential competitors
5.3.3. Substitute services
5.3.4. Buyers and Suppliers
5.4. STRATEGIC GROUPS IN THE HOTEL INDUSTRY

.: Case overview

The hotel industry is a key activity for the Spanish economy. With the aim to understanding its competitive dynamism and attractiveness, technological and market criteria are first considered, thereby allowing the industry to be demarcated. Second, different structural features are discussed in order to assess the main threats and opportunities facing firms in the industry. Finally, and due to the heterogeneity of this industry, the different strategic positions of hotel companies are considered with a view to analysing the different strategic groups.

.: Objectives

• Identify the hotel industry limits

• Analyse attractiveness degree of the hotel industry in Spain, identifying its main threats and opportunities

• Single out the strategic groups, paying attention to different strategic variables

.: Key words

• Competitive environment delimitation

• The hotel industry attractiveness

• Threats and opportunities

• Strategic groups

.: Theoretical references

NAVAS LÓPEZ, J.E.; GUERRAS MARTÍN, L.A. (2013): “Fundamentals of Strategic Management", Thomson Reuters-Civitas, Cizur Menor.

Chapter 3: Environmental analysis

GUERRAS MARTÍN, L.A.; NAVAS LÓPEZ, J.E. (2015): “La Dirección Estratégica de la Empresa. Teoría y Aplicaciones”, Thomson Reuters-Civitas, Cizur Menor, 5th edition.

Chapter 5. Analysis of the competitive environment